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Tuesday, 29 October 2013

Ancillary Planning

Layout Of My Digipak and Camera Angles 



Through doing this planning task I have been able to visualise what I want my 6 sided digipak to have on it and look roughly like. Through planning which digipak to do (4 or 6 panel) I was then able to plan how I will present the pictures and artwork on it. I chose to do a 6 panel digipak because they are more attractive and exciting to look at because there is more chances to present artwork and photography of the artist. Overall, planning what my digipak will look like is what will make my final digipak look professional because I have a original idea which can be altered and modified based on the pictures I take when I do my photo shoot and edit all my digipak together. 


Digipak Advert Planning


Through planning my digipak advert I have been able to chose what I am going to include on it such as quotes from major magazines and websites about the reviews of the digipak. This way it makes the advert seem more professional and appealing. As well as this I have been able to plan out my layout for my advert so I know which codes and conventions of a digipak/album advert should be presented where on the page. This is so it is modified to the audiences actions; e.g, knowing where the audience will look first on a poster/advert. As well as having these conventions, the various formats the digipak will be accessible on is important for reassurance and providing information for the audience so they know where to find it when it comes out. The reason why I am including these things on my advert is because these are the codes and conventions which I feel are the most important and effective. 

Apart from the text and typography on my advert, the picture is what type of camera angle I want so that the audience are able to connect with my artist as best as possible. This would be a striking camera angle because the camera angle is a mid shot/close up which emphasises the facial expressions from the artist.     

Web Page Planning

    

Wednesday, 16 October 2013

How To Make The Perfect Indie Pop, Music Video




We looked at different music videos of the same, indie pop, genre to see the codes and conventions of this genre and also to give us some ideas about our music video. 

Mood Board

 

Through doing this mood board we were able to plan what type of fashion we would have our performers wearing, what settings we would use and what colours we want our music video to be dominated by. We mood boarded our ideas which we thought would look good in our video regarding clothing and the certain style we thought would fit the genre of the music we are making the video too. With the mood board we also stuck down images of locations we wanted to use. This is incredibly important as well because our clothing could be dependant on the location so that everything fits in well together and looks relevant. We looked at both the male and female look as well so we got an idea as to what we want our couple looking like. We looked at both genders because we are having a boy and a girl in our video. As well as all these factors we also planned what type of props we want to use in our video such as a red phone box or close ups on certain objects. This would be linking to the auteur theories where they always use something in their films or videos. This is one thing we mood boarded because it would stand out and be emphasised if we used the right camera angles, editing and mise en scene. Amongst all this we paid particular care when mood boarding to keep the colours of all the clothes, locations and styles to bright, wintery colours. This is because we want our video to be happy but at the same time in the theme of winter. This is important because colour is a main component of a good music video.            


Friday, 11 October 2013

Initial Idea Planning



From this discussion we worked out the style of video we want to create. We also worked out some of the techniques we want to use in our video regarding camera work, mise en scene and editing. We also found that one of the most important parts of the music video is the planning. Planning our music video and how the lyrics link with visuals, following the theorist Andrew Goodwin is an essential and necessity when it comes to producing our music video. If we do this then we will be able to create an effective video which will look relevant to the lyrics and effective to the viewers.       

Tuesday, 8 October 2013

Music Video Pitch Ideas Presentation


Location and Costume Planning For Our Music Video

Location

We are going to make use of the locations around our area which means filming our music video in both urban and rural areas. This is because it will fit in and make the mise en scene interesting to notice with the constant changes in location. 

Urban Area Ideas
  • Thornbury
  • Bristol
  • Shopping Centre
  • Alleyways in Bristol with graffiti or art work in shot
  • Tight streets in Thornbury with houses and cars in shots
  • Potential Props: Phone Boxes, cars, lamp posts, letter boxes
Rural Area Ideas
  • Fields
  • Tight Lanes
  • Trees, Forest, Woods
  • Dirt tracks
  • Livestock. aka, cows etc (Comical effect for happy theme)
Costume

The costume or clothing will most likely be winter clothing due to the time of year we will be filming in. However depending on the lyrics of the song the clothing may change. But predominantly it will be winter clothing as we want to flip the cold depressing weather on it's head and make it fun whilst the people in the shots are cold and supposed to be having a rubbish time. This adds to the positive theme and vibe of the video and the lyrics. 

Lyric Analysis


In this task, we had to analyse the lyrics of our chosen song, this is because lyrics play a huge part in the way the song is perceived by the audience. Some songs seem to have no relevance to the lyrics whatsoever, so we decided to choose a song in which it would be easier to link the visuals to the lyrics in some way. We did this because we felt that it would lead to a more successful music video if the audience is able to make a link and actually understand and interpret what they are watching in concordance with the lyrics. From this in depth analysis, I learnt that there are many different ways in which you can understand lyrics and therefore expand on them in your thoughts, so the more powerful the lyrics, in turn the more effective the music video becomes. We are able to create a literal music video based on these lyrics which is what we wanted. This is because as well as emulating the lyrics with the cinematography, we are able to experiment and do a lot more with the camera work than usual.  This gives us the freedom to explore various techniques with the camera as well as editing. 

   


Planning For Our Music Video






Focus Group


Our song was Jamie T- Ike and Tina. Through doing this focus group we were able to gather views and peoples perceptions on what was good and bad in this music video. Through doing this we were able to recognise as a group what we thought they liked and disliked so that we had clearer ideas as to what to include, or not include in our own music video. We were able to gain some advice from the audience watching as well which was good because now we know we are thinking twice about putting certain things in our music video. This is good because our own music video will be improved through getting people's opinions on the video, who are our age because a lot of the people who watch music videos now are our age or a bit older (14 - 22). This is good because this is the audience we are going to be aiming our video at so getting the opinions on what is good and bad in the video is vital pieces of information.

Overall this is an excellent exercise to do towards our music video as we now know what people our age like, dislike, look for and expect in a music video. 

Saturday, 5 October 2013

Fader Label and Matt and Kim


Through doing this I have learnt more about the label which Matt and Kim are signed to as well as them as people and how they started off. I found out how they became a band, where they met and how they started. I also found out a bit about the music label. There wasn't much information on it because it is an independent label based in New York, which only distributes music from artists coming out of New York. This is artists of various genres though.  

Thursday, 3 October 2013

Seeking For Permission To Use The Song


It is important to seek permission from the record label that I can use the song, because people may think that it is our song. Therefore I will need to make it clear that it is not our song and we do not change the song in anyway.