Audience Research

Through doing this task I have learnt a lot about what the audiences like to see in a music video, expect to see and also what they don't want to see. I asked a large number of different people of various ages and they all enlightened me into what they think should be included in a music video. Examples of these things would be a storyline or a narrative based video so that it keeps the audience engaged. One of my questions was about which type of video people liked to watch out of performance and narrative based videos and the majority answered with narrative. This has helped me in my decision on which type of video I will make. As well as the storyline, people also said they wanted to see something eye catching such as interesting editing or camera angles. This way the actual song doesn't actually have to be that good for people to watch the video because they are drawn in from the interesting style of the video. 

One thing that I found out was that the audience expect to see something interesting such as animation or special effects so that the video isn't boring. An example genre of this is dubstep or drum'n'bass music. This is because generally there isn't much lyrics so a montage of animated effects can be used as a music video. As well as this my research taught me that they expect to see interesting and exciting camera angles and editing techniques to grab the audiences attention otherwise the videos are boring. What people said they don't want to see is a video is boring transitions, camera angles and editing techniques. I found out that the video doesn't really have to relate to the music, as long as it's entertaining it doesn't matter what is in it. This is why it can't be boring.