Example of Branding- Jay-Z

Jay-Z Example

Through looking at this shortened video clip of Jay-Z's new song 'Holy Grail' from his new album, you can quite clearly see through his body language, lyrics and the general mise en scene of the song that he is trying to portray a more 'gangster' and threatening look and representation. This is his brand and the type of message he wants to give people because his music is his main section of his brand. His music is what he is mostly known for. This is generally a more negatively portrayed look for people to see but as this is his brand that is what Jay-Z would be expecting. Also, it is what he wants so the look he is going for has been successful.  

Through looking at one individual artist I have learnt that branding is a major part in the success of the artist as well as the promotion. Due to Jay-Z having a clothing line as well as his music, this has meant he has increased his popularity and people are going to be walking around wearing clothing which was inspired by him. This could be alongside people listening to his music at the same time. This is a clear example of a brand because he is influencing people through different means of media and fashion. As well as these two things, he also has his website called 'lifeandtimes' as well as his Twitter and Facebook pages and his YouTube channel called Jay-Z life and times. He is constantly branding and re-branding through appearing on adverts as well as his own clothes and others clothes- just like the Topman t-shirt above. Overall Jay-Z is a fantastic example of a music artist who has made a brand and has been successful with it.


LOGO BRANDING

Through doing this research on logo's of bands and artists I realised that the logo is one of the main things and identities of the artist. This is because it is unique and no other band or artist could copy it. Also, it is the name of a band, just with a unique design/font to it. This is also another way of marketing and promoting themselves for the fans and consumers because a bands logo can be put on clothing and other retail products like birthday cards, guitar pics, guitar and drum stickers as well as things like playing cards which are on the poster above. The logo is a massive part of a bands look and can also determine the style or genre of music which they play. 

FASHION BRANDING

The Branding of fashion has taught me a lot because I learnt that the music artists produce is extremely personal and carrying it on through a different mean is extremely important to artists. This is why music artists create fashion brands and clothing lines because they want to carry on their persona and feel for their music into clothing that people can wear and relate to. For example 'Makaveli Branded' was founded seven years after Tupac died and because him and his music was so iconic they wanted to carry on his 'legacy' so people can remember him and his music.