Digipaks are a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. They hold one or more plastic trays to house CD's being purchased along with any other bonus materials relating to the artist which could include an information booklet with lyrics, personal information, tour dates and also pictures of the artist. This is one reason why digipaks are more expensive than conventional CD casing. The reason why digipaks are used is because pictures or text can be put onto every panel which is beneficial as this is the way they can make it feel as if it is a special edition case. The whole point of a digipak is to engage the customer and give them a different design to look at. Digipaks allow this because of their panels and layout. The whole point of including the information booklet and bonus material is to increase the sales of CD's instead of people going to pirating websites to download the songs, lyrics or even pictures illegally.
Digipaks are the music industries response to current consumer habits of illegally downloading songs and albums through piracy. This is constantly increasing which is bad because there has been a substantial plummet in CD and DVD sales. Digipaks are especially popular in the music industry and when they were first introduced they began to be used by more and more manufacturers. They are mainly popular for CD albums as well as multiple CD disc sets. CD digipaks give a product an expensive professional look and feel because of the artwork and also the cardboard material instead of plastic casing.
There is also another form of the digipak which is a book form and was created by MeadWestvaco. Their product called Digi-pak is trademarked.
No comments:
Post a Comment